In the graphic design field, it is essential to apply critical thinking during the concept phase to ensure the finished collateral meets the client's expectations. Critical thinking involves listening to the client's goals for the project and asking key questions, such as: What emotion does the client want the target audience to feel? How can metrics be recorded to judge success? Additionally, networking with print vendors and staying updated on design trends are crucial to creating designs and concepts that fit seamlessly.
After Effect
University of California Film School Presentation
After Effect
Subway GIF AD
Invitation: Celebrate New Year | Cover & Back Panels
Inside Panels
Cook Medical
Brochure with Data-sheet | Bloomington, Indiana, United States
Created design concepts and marketing materials for an innovative, family-owned medical device company that meets brand standards. Problem framing brand standards with shareholders to schedule realistic due dates.
French Lick Resort
Mailers | Invitation | Billboard | French Lick, Indiana, United States
Designed collateral design pieces for resort hotel and casino events. Collaborated with marketing manager to expand original concept to meet brand guidelines.
Political Campaign |
Jim Sims |
Mailer, Front & Back | Yard Sign | Door Hanger, Front & Back Flyer, Front & Back Indiana, United States
- Collateral graphics cost under budget.
Logo Design , Monroe County African American Cultural Site | Second Baptist Church | Roll Up Painting company | Vehicle Graphic Mailer
Vehicle Graphic | Logo Design | Dwayne Cole, Owner | BeLoved Transportation | Bloomington, Indiana, United States
- Build a relationship with the wrap company manager to understand their process to cut production costs.
Concert Poster | Ticket | An Evening of Jazz with Janiece & Curtis | Bloomington, Indiana, United States
AKA Sorority | The SPA with AKA | Invitation | Bloomington, Indiana, United States
