Design Philosophy
If critical thinking isn't applied during the concept phase, the finished collateral will not meet the client's expectations. You may ask, what is critical thinking? Listen to the client's goals for the project, then ask the critical questions. What is the emotion the client wants the target audience to feel and how can metrics be recorded to judge success? Network with
print vendors and be knowledgeable in design trends to have the design and concept fit like a hand in a glove.
After Effect
University of California Film School Presentation
After Effect
Subway GIF AD
Invitation: Celebrate New Year | Cover & Back Panels
Inside Panels
Cook Medical
Brochure with Data-sheet | Bloomington, Indiana, United States
Created design concepts and marketing materials for an innovative, family-owned medical device company that meets brand standards. Problem framing brand standards with shareholders to schedule realistic due dates.
French Lick Resort
Mailers | Invitation | Billboard | French Lick, Indiana, United States
Designed collateral design pieces for resort hotel and casino events. Collaborated with marketing manager to expand original concept to meet brand guidelines.
Political Campaign |
Jim Sims |
Mailer, Front & Back | Yard Sign | Door Hanger, Front & Back Flyer, Front & Back Indiana, United States
- Collateral graphics cost under budget.
Website Design | Logo Design | Vehicle Graphic | Mailer |
Second Baptist Church | Pro Bono | Bloomington, Indiana, United States
- The church secretary will require web training to update weekly event information.
Website Design | Restoration Mason | Paul Chambers, Owner | Bloomington, Indiana, United States
- The client requested a photo slide show of a concrete block wall construction on the home page.
Vehicle Graphic | Logo Design | Dwayne Cole, Owner | BeLoved Transportation | Bloomington, Indiana, United States
- Build a relationship with the wrap company manager to understand their process to cut production costs.
Concert Poster | Ticket | An Evening of Jazz with Janiece & Curtis | Bloomington, Indiana, United States
AKA Sorority | The SPA with AKA | Invitation | Bloomington, Indiana, United States
